Company of the Week GET – General Egyptian Trading
45 Years of Leadership in the Egyptian Dental Market
When discussing the true giants of the Egyptian dental market, one name inevitably stands out: GET – General Egyptian Trading.
With a legacy spanning more than 45 years, GET has established itself as one of Egypt’s most respected and enduring dental companies, distinguished by professionalism, specialization, and unwavering commitment to dentists across the country.
A Pioneer with a Distinctive Identity
Founded over four decades ago, GET is among the few Egyptian companies that built a clear and focused identity early on—specializing in dental equipment, products, and materials. Through strong importation capabilities and an efficient nationwide distribution network, GET has succeeded in becoming one of the closest and most accessible partners to Egyptian dentists.
A Strong Family-Led Management Structure
GET is proudly a family-owned and family-managed business, a model that has proven to be one of its greatest strengths. Each member of the management team plays a clearly defined role, contributing to a highly disciplined and devoted operational structure:
- Dr. Mikhail – General Manager
- Dr. Mourice – Manager, Local Distribution
- Mr. Mounir – Official Manager
- Dr. Morad – Dentist & Import Manager
This clarity of responsibility and shared vision has been a cornerstone of GET’s long-term success.
A Professional and Growing Team
Today, GET employs over 65 full-time staff members, supported by a wide network of independent representatives and distributors across Egypt. This structure significantly enhances the company’s market reach and operational efficiency.
In addition, GET has invested heavily in clinical expertise, employing trained dentists to support product promotion and professional communication with dental practitioners, including:
- Dr. Ehab George
- Dr. Peter Morad
- Dr. Haidy
- Dr. Fady
The company’s professional framework is further strengthened by Mrs. Nivine Mikhail, who oversees Public Relations and Business Administration.
Financial Stability as a Strategic Advantage
One of GET’s most notable strengths is its exceptional financial stability. Throughout its history, the company has relied exclusively on self-financing, without resorting to bank loans or supplier credit. This independence has enabled GET to maintain consistent operations, strong supplier relationships, and long-term strategic planning.
GET also operates one of the largest and most structured accounting departments within the Egyptian dental sector—ensuring transparency, control, and sustainability.
Customer-Centric Philosophy
At the heart of GET’s success lies a simple but powerful belief:
the customer is the most important element in the success equation.
GET is deeply committed to customer satisfaction and operates under a core value that defines its culture:
“Never tolerate an unsatisfied customer—at any cost.”
To uphold this principle, GET continuously updates its stock, keeps customers informed about product availability, delivery schedules, and payment options, and ensures that every transaction is smooth, transparent, and reliable.
Experience That Understands the Market
After decades of continuous operation in Egypt, GET has developed a deep understanding of the local dental market. This experience allows the company to accurately identify market needs and introduce the latest technologies and innovations in dental equipment and materials—always aligned with real clinical demand.
Nationwide Presence & Efficient Distribution
GET operates a showroom in Giza and accepts orders through multiple channels, including:
- Direct phone orders
- Online platforms
- Social media channels
The company provides nationwide delivery services, reaching all regions of Egypt at reasonable cost and high efficiency. GET maintains strong representation in all major dental hubs, including Cairo, Alexandria, the Delta, Upper Egypt, and many other cities.
Strategic Growth Vision
Looking ahead, GET is pursuing a clear strategic plan to double its business volume in Egypt over the coming years. Its pricing strategy focuses on end-user value, while offering competitive distribution discounts to partners—ensuring sustainable growth for both the company and the market as a whole.
As one of the leading players in the Egyptian dental industry, GET views itself not only as a business leader, but also as a responsible contributor to the growth and development of the dental sector nationwide.
